Privacy Policy

Last updated: October 2025

Adventure Northumberland (“we”, “our”, “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, make a booking, or take part in our activities.

1. Who We Are

Adventure Northumberland is an outdoor activity provider offering adventure and water-based experiences throughout Northumberland.
Our registered office is located at:
Adventure Northumberland, Craster, Northumberland, NE66 3SS
If you have any questions about this policy, please contact us at:
📧 info@adventurenorthumberland.co.uk

2. What Information We Collect

We may collect the following types of personal information:

Information you provide directly:

Your name, contact details (email, phone number, address)
Emergency contact information
Medical information (where relevant for participation in activities)
Payment details (processed securely via our payment provider)
Signed consent forms and declarations
Correspondence (emails, messages, or calls)

Information collected automatically:

IP address, browser type, and device information (via cookies)
Website usage data (pages visited, time spent, etc.)

We only collect what is necessary to deliver our services safely and effectively.

3. How We Use Your Information

We use your personal information to:

Process bookings and manage activity sessions
Communicate with you before and after your activity
Ensure the health and safety of participants
Meet our legal and insurance obligations
Improve our website, services, and customer experience
Send marketing information (only if you have opted in)

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

Contract: to provide the services you have booked
Legal obligation: to comply with safety, insurance, and accounting requirements
Consent: when you agree to receive marketing communications
Legitimate interest: to maintain our business operations and customer relationships

5. How We Store and Protect Your Data

Your personal data is stored securely using appropriate physical, electronic, and managerial safeguards.
We retain your information only for as long as necessary to fulfil our services and legal obligations.

Booking and consent forms are typically kept for up to 7 years (in line with insurance requirements).
Marketing data is stored until you unsubscribe or withdraw consent.

We never sell or share your data with third parties for marketing purposes.

6. Sharing Your Data

We may share limited data with:

Professional instructors and guides (for safety and activity management)
Payment providers (for secure transactions)
IT and booking system providers (for system administration)
Insurers or medical professionals (only if required in the event of an incident)

All partners are required to keep your information secure and only use it for the agreed purpose.

7. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your data (where legally permissible)
Withdraw consent at any time (for marketing communications)
Request data portability

To exercise these rights, please contact us at info@adventurenorthumberland.co.uk.
We will respond within 30 days.

8. Cookies

Our website uses cookies to improve functionality and analyse usage.
You can control or disable cookies through your browser settings.
For more details, please see our Cookie Policy (available on request or linked separately).

9. Marketing Communications

We will only send marketing emails or newsletters if you have opted in.
You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law or our practices.
The latest version will always be available on our website with the “last updated” date clearly shown.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your data, please contact:
📧 hello@adventurenorthumberland.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk